Managing IP assets is a long-term commitment

The Phanatic, who first appeared at a Phillies game in 1978, is now the subject of litigation between the team and the mascot’s creators. The University of California Santa Barbara is suing multiple large retailers for royalties on LED lightbulbs the university began patenting over a decade ago. Gibson Guitars is now defending trademarks on the signature axe shaped guitar the company first made in the late 1950’s.

Enforcing IP rights can be important to your business at every stage in the process. If you have questions about IP financial issues, Asterion’s consultants are well-versed in these areas and are ready to assist you.   

Are you watching your business for signs of weakness?

Recession signals are coming from bond markets. Companies as diverse as Perkins Pancakes and the venerable builders of the Titanic have filed for bankruptcy. As retailers like Forever 21 continue to seek financing, some shopping mall owners may become lenders. 

If your business is struggling, the consultants at Asterion can offer you a wide range of services to improve your operations.  

FYI
 
There is a new way to say, “Go Birds!” Rita’s Water Ice has introduced a dark green water ice. We haven’t tried it yet, but thought you should know. If you prefer baseball, there’s a South Jersey connection to the mud used on every ball.

Trends We’re Watching

Music litigation

The list of performers facing copyright challenges to their music is growing. At the beginning of August, Katy Perry was unable to defend her hit Dark Horse. Damages have been assessed at close to $3 million. Now Lady Gaga may face litigation over “Shallow” and the whistle in the Old Spice jingle is also the subject of a dispute.   

On the Lighter Side: Eat balanced meals

Try one of Philadelphia’s best burgers, then have an apple; and maybe skip the salad.

What’s Puzzling Us: How can we take them seriously? 

Scientists offer a novel way to slow the aging process. The Thread Recommends: Understanding probability and accessing books in the public domain.

Spotlight on Healthcare Valuation and ConsultingAsterion, Inc. has extensive experience providing consulting and valuation advice to the Healthcare and Life Sciences industries. 


August 13, 2019